UI/UX Design

Good design isn’t decoration — it’s the difference between a visitor who buys and one who leaves confused. I design interfaces for eCommerce and web projects with one question driving every decision: does this make it easier for someone to do what they came here to do.

What I design

Storefront UX — Product page layouts, navigation structures, and checkout flows designed around reducing friction at every step between a visitor landing and a visitor buying.

Wireframes & prototypes — Low-fidelity wireframes for early direction, high-fidelity Figma prototypes for client sign-off before a single line of code gets written — so revisions happen on a design file, not a live build.

Custom interaction design — Quick View drawers, variant selectors, multi-step forms, product configurators — the kind of interface details that separate a store that converts from one that just looks fine.

Design systems — Reusable component libraries (buttons, cards, form fields, color and type scales) so a site stays visually consistent as it grows, instead of drifting page by page.

Conversion-focused redesigns — Auditing an existing site’s UX for where visitors are dropping off, then redesigning specifically around fixing that — not a cosmetic refresh for its own sake.

How I work

Design and development aren’t separate phases for me — because I build what I design, every mockup is grounded in what’s actually feasible to ship well, and every build stays faithful to the design intent instead of drifting during development.

Recent design work

Editorial-style luxury jewelry storefronts, bold sports-apparel product pages, conversion-focused lead-gen landing pages, and custom product configurators designed and built end-to-end. See the full portfolio →

How it works

  1. Free audit — share your site or brief, I’ll point out what’s actually hurting conversions.
  2. Fixed-price quote — scoped clearly, whether it’s a full redesign or a specific flow.
  3. Design with your feedback built in — Figma files shared for review before development starts.
  4. Build and launch — design handed off to development (mine or your team’s) faithfully.

Want a second opinion on your site’s UX? Get a free audit →